In the age of personalization, brands can no longer rely on one-size-fits-all packaging. Enter Variable Data Printing (VDP)—a powerful solution that lets you customize each piece of print with unique data like names, barcodes, QR codes, serial numbers, and more.
What is Variable Data Printing?
Variable Data Printing is a digital printing process where text, graphics, and images can be changed from one printed piece to the next without stopping or slowing down the press. This is ideal for mass customization at scale.
Why Brands are Adopting VDP
- Personalized Experiences: Add names, offers, or messages for individual customers.
- Smart Tracking: Unique barcodes and QR codes improve inventory and user engagement.
- Efficient Compliance: Especially useful in pharmaceuticals and cosmetics where batch codes and expiry details vary.
At Continuity Printers, we’ve implemented VDP for global brands across retail, pharma, fashion, and packaging—ensuring data-sensitive printing with accuracy and confidentiality.
How It Works at CNPPL
Our in-house software integrates directly with your databases, enabling real-time data printing with high-speed digital presses. Whether you’re doing 500 or 50,000 units, every label or tag is precisely unique, delivered on time and with consistent quality.
A Competitive Edge
Customers today value personalization. With VDP, you’re not just printing—you’re creating a connection, offering a tailored experience that builds trust and loyalty.
Enquire now to create the prints that represent your brand—with precision, passion, and purpose.